Organization Details
Srijana Pradhan / Gautam Gurung
Docha marg-3, Panipokhari, Kathmandu, Nepal
Nepal
Kathmandu
Organic Online puts itself in a market leadership position for promoting only trustworthy, local, fresh and healthy local products, traditional homemade food, natural grooming products, and green vegetables.
Organic Online prioritizes the values of customers’ health and their satisfaction as a more significant source of motivation. Organic Online comes up with an idea to fill the void created by the traditional agri-value chain. Especially on the quality of products, and the price of the products.
We work with farmers from more than 22 districts. They send their products to us. Then we sort packages, label them, and deliver them to our customer’s doors.
Organic Online is now also focusing on health issues created by the urban lifestyle. We are developing unique products to solve the dietary problems urban populations face. Especially for children, working women, and health-conscious persons. We use our grandmother’s traditional food and long-lost homemade herbal remedies.
We can be reached or ordered through our official website, and social media (Facebook and Instagram).
04-06-2018
Leadership
Gautam Gurung (Co-Founder and CEO) and Srijana pradhan (Co-Founder and President)
17
Srijana Pradhan (Co-Founder, President and Product Development)
Solution Details
With massive people, the influx into urban areas in search of a better lifestyle has created urban life congested, polluted, and health hazards. Moreover, the modern and sophisticated life schedule has compelled us to accept unhealthy food habits. The different problems the urban population is facing. They are:
• Unhealthy Urban Lifestyle
• Busy Life Schedule
• Improper Food Habit
• Use of un-natural beauty product
• Absence of technical know-how of traditional foods and products
The consequences of existing problems, especially not prioritizing self-health, have made people’s lives challenging day by day. Some of them are
• Diabetes, Blood pressure, thyroid, and Cancer: Frequent hospital visits lead to expenses. Uses of excessive medicines have health disorder issues. Wastage of time due to illness and frequent hospital visits brings stress and trauma to a family members
• Obesity, Malnutrition, Weakness
• Hair-fall, skincare issues
So to address the consequences, we bring different products that help solve the problems of end consumers. They are:
• Alternatives to market-led products that could have cause and effect on the health of the urban population.
• Our product helps with diet plans. These food products are a well-balanced composition of raw materials with the correct nutrition value. Most diabetes people, old age people, and health-conscious people benefit from it.
• Children above six months old to four years babies have the proper nutrition and help in strongly built mentally and physically. Even children who oppose having other foods have our product. In addition, it gives a sense of happiness to the parents.
• Almost 90% of customers are happy with our natural grooming products facing hair falls.
• Qualitative nutritious food for new mothers has made the whole family happy. In addition, these foods help strengthen mothers during postpartum and help in lactating their babies.
• Home-like foods help people have traditional and local foods that are difficult to find in the market. These provide immense pleasure to have foods that reminiscence their long-lost grandmother’s recipe.
Antonym of unhealthy food is always healthy food. In reality, people always want to have proper nutrient foods. However, following the discipline is very much challenging. So, Organic Online put itself as a solution provider. The solution incorporates itself into urban people’s daily schedules with ease and efficiency. With careful understanding, the following makes us unique.
● Trustworthy, Fresh, Natural, and Healthy Foods
● Natural Grooming Products with saints recipes
● Our food products are well researched, experimented and lab tested and have government standard label
● Innovative Home-like foods with traditional grandmother’s recipes (Free from processed sugar)
● Convenience and time saving because we have home delivery services with an efficient digital payment mode.
● Multiple products in a SINGLE roof. We have many varieties of local foods, traditional foods, green vegetables, and health grooming products.
● Products are affordable in comparison to other companies.
● No side effects in consuming and use of the products
● Physical Evidence as a store (please come, try and buy)
Based on Market research from 410 sampling from our regular customers residing in Kathmandu Valley, our customer segments are from:
● Gender: Female (75 percentage) and male (25 percentage)
● Age: 24 to 60 years old
● Monthly Income Level: Rs. 75000 (family Income) to Rs. 300000 (family income)
● Education Level: Minimum Bachelors Level
● Family: Nuclear Family 68 percentage and Joint Family 32 percentage
● Professions Specific: Bankers; NGO/INGO; Self Employed; Entrepreneur; Doctors; Engineers; House Wives
● Health Conscious: 95% of our customers are health conscious. They do physical activities and consume healthy foods.
Different urban centers of Nepal (Almost 10 centers)
Basically, our market based is very niece i.e. higher middle and upper-middle-class segment. Implementing our solution in a new market or location has different challenges. They are
1. Financial Strength
2. Marketing/Branding
3. High competition, the challenge for trust-building
4. Production capacity challenges in the existing scenario
5. Logistic challenges especially in outsourcing of delivery mechanism.
Factors that determine the success and impact of the solutions are as follows:
1. Demand for a raw-materials requirement in the company increases by 460% (on an average) in the next five years 2027.
2. Sales for Organic Online in the market increases by 440 % in the next five years 2027.
3. Employment generation percentage increase by 438% in the next five years 2027.
4. Ultimately, the percentage of customers increase by 300% in the next five years 2027.
Startup Milestones
Contact Info
+977 4440440
Docha Marg-3, Panipokhari, Kathmandu, Nepal